FHM PHILIPPINES April,2009 Cover Girls No.78(Paloma)Kiss Me Thru the Phone

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★FHM or For Him Magazine is an international monthly men’s lifestyle magazine. The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994, although the full For Him Magazine continues to be printed on the spine of each issue. Founded by Chris Astridge, the magazine was a predominantly fashion-based publication distributed through high street men’s fashion outlets. Circulation expanded to newsagents as a quarterly by the spring of 1987. FHM was sold from EMAP to Bauer in December 2007.

After the emergence of James Brown’s Loaded magazine (regarded as the blueprint for the lad’s mag genre), For Him firmed up its editorial approach to compete with the expanding market and introduced a sports supplement. It then went monthly and changed its name to FHM. It subsequently expanded internationally.

The magazine is printed on high quality glossy paper and the photography is of high technical quality. FHM became one of the best-selling magazines in Britain during the mid to late 1990s, selling more than 700,000 copies per month by 1999. Towards the end of the decade the lads’ culture in which the magazine thrived began to die off and publishers turned to celebrity-oriented titles to boost overall sales.

In December 2006 it was announced that FHM will be discontinuing its United States print edition after the March 2007 issue, turning to an all-digital format with the launch of FHM Online.

★Originally starting as just a magazine, FHM has now expanded into other media. This includes different covers for almost every country in which FHM is published, each featuring localised content. In some countries, FHM pictorials and videos can also be downloaded onto mobile phones.

FHM TV was also the name of a music television station in the UK. It was a programming block on (and as such broadcasted on the same channel as) fellow EMAP-owned music channel Q TV. The channel played music themed shows such as “Yummy Mummys”, “FHM Dance” and “Now That’s Hot!”, which mainly consisted of music videos. This format ended in October 2007. FHM TV has now returned as a multi-strand, online-only video channel, on FHM.com

In Talladega Nights: The Ballad of Ricky Bobby, Carley Bobby states that FHM has voted her in a top 100 list for “Best Ass”.

★As of January 2007, FHM publishes 27 editions per month, including editions in Russia, the United States (formerly), Czech Republic, Norway, Denmark, Romania, Croatia, Australia, Estonia, New Zealand, France, Latvia, Lithuania, Indonesia, Taiwan, Portugal, Malaysia, India, Mexico, The Netherlands, Venezuela, Thailand, the Philippines, Serbia, South Africa, Spain, Slovenia, Singapore, Indonesia, Bulgaria, Greece, Germany, Hungary and Turkey.

★With an estimated readership of over 1.2 million readers, FHM Philippines is the largest read glossy magazine in the Philippines with a readership that surpasses the local broadsheets. FHM Philippineswas also the first Philippine Magazine to breach the 100,000 copy print barrier and currently holds the highest print-run record of 165,000 copies printed. FHM Philippinesis printed by Summit Media.Its current Editor-in-Chief is Allan Madrilejos. It boosted the careers of then starting local celebrities such as Katrina Halili, Ehra Madrigal and Krista Ranillo as they graced the covers of the mag which became best-sellers.

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