This story is part of, where our editors will bring you the latest news and the hottest gadgets of the entirely virtual CES 2021.
Since Samsung first introducedtelevision in 2017, the concept has always appealed to a certain design-conscious buyer. Instead of a big ugly black rectangle hanging on the wall, this “TV” looks like a painting, a framed photo or other wall art. The company has continued to iterate The Frame in years since, expanding the range of available sizes, building out the library of available art and, in the newest version for , slimming the cabinet down even further.
The new Frame hugs the wall at just 24.9mm thick, similar to the depth of a typical picture frame. As usual you can customize the frame around the image and the new version includes an angled (“beveled”) bezel option. Third-party frames are also available for The Frame.
The Frame ranges in size from 32 all the way up to 75 inches. The 32- and 43-inch sizes can also be displayed in portrait mode, vertical instead of horizontal like a traditional TV, although unless you get some kind of custom mount there’s no way to automatically rotate them, as you can with Samsung’s.
A paid subscription to Samsung’s art store ($5 per month) gives you access to all 1,400 pieces of art from “world-renowned” institutions, which range from paintings to photos to landscapes to abstracts and more. You can also buy pieces individually or show your own photos (or art!) on the display.
Beyond slimness Samsung didn’t do much to improve the picture compared to 2020 versions. The 2021 Frame has, and the company’s dual LED backlight structure, which lacks . Based on those specifications we don’t expect it to rival the picture quality of a , let alone any of . Then again, it’s definitely better at classing up the joint.
Samsung’s 2021 The Frame TVs will start shipping later this year. Exact model names and pricing were not announced.
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