More and more companies are outsourcing work to call centres on the other side of the world.
The Philippines has recently overtaken India as the country with the most call centre workers – and it has been taking great strides in trying to prove that it is the outsourcing destination of choice.
But what makes all this possible is the technology behind the scenes – to enable these centres to not only be cost effective, but also provide a high-quality, reliable service.
Kate McGeown reports from Manila.
Special report: The Technology of Business